CASESTUDY / IIPM

Insight on the process of benefitting clients.

The Indian Institute of Planning and Management (IIPM) is an unaccredited institute headquartered in New Delhi, which has 18 branches across India. Founded in 1973, the institute offers undergraduate, postgraduate and doctoral programmes in national economic planning and entrepreneurship, and international and fellowship programmes. Its executive education programmes include non-credit courses and visits to foreign business schools. IIPM is a top B-school in India.

Objective

To promote their new range of Corduroy

Trousers and achieve sales during the festive season, create awareness for the brand and in-house exclusive stores

Media

Hoardings

Creative Agency

R. K. Swamy

Outdoor Partner

Jagran

Duration

30-45 days campaign

Date

10th Sept 2006

Budget

Rs. 34 lacs

Impact

High TOM awareness and recall, campaign extended for 15 days

High impact campaign pan-india

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK

Contact us for more details

Address

9-11, Okhla Industrial Area Phase-III, New Delhi-110020

Phone

+91-11-30651100