CASESTUDY / Veet

Insight on the process of benefitting clients.

Veet is a global brand of Reckitt Benckiser which aims to make women feel their feminine best and confident by giving them beautiful, touchable smooth skin. When it was launched in India in 2004, it offered a very differentiated and superior product versus other products in the market and the consumer response has been overwhelming. Veet became the leading hair removal brand in India within four years of launch. Now with Veet Wax Strips, RB brings another innovative, breakthrough product � the first of its kind in India.

The Campaign executed delivered high visibility in areas dominated by young women across Delhi , Mumbai Kolkata Hyderabad & Bangalore.

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