CASESTUDY / Apollo Hospitals

Insight on the process of benefitting clients.

Apollo Hospitals is one of the leading multi-specialty hospitals in health care present in major metros in India. They specialize in streams such as Heart-care, Dental, Cancer etc operating from different units. Campaign Details: Objective: To create awareness about various kinds of specilaised services offered.

Brand Name: Apollo Hospitals. 1. Outdoor Campaign Objective: To create awareness for the services offered & showcase various healthcare packages. Create the magic around the Apollo brand by attributing the �Care� position and differentiating its services. 2. Creative Agency: Brand Portrait 3. Outdoor Partner : Jagran Engage 4. Campaign period: 12/5/06 � 31/3/07 5. Budget: 72 lacs 6. Media Selected: hoardings 7. Innovation: The front of the ambulance projecting out of the hoarding. 8. Impact: High TOM awareness, Recall, generating leads.

Client satisfied with creation of brand awareness and generating enquiries for their services

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