CASESTUDY / Pailan world school

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Pailan School is a premier school in West Bengal with the coveted IGCSE affiliation from the University of Cambridge. Set on a 40 acre campus on the outskirts of Kolkata, Pailan World School opened in April 2005. It is presently a primary day boarding school and provides a wide range of extra-curricular activity for its students. The school has a Heritage Centre, which is a facility for Art, Music and Dance - areas in which the school has already begun to show distinction. Classes are held until 1:30pm, after which the children are engaged in activities of their choice. In 2006 the school has introduce its boarding section and move into a middle school facility. The Pailan Group Consist of - Pailan College of Management & Technology (PCMT), Trident College of Marine Technology (TCMT), Trident Marine Services & Yogi Seaways, Pailan School of International Studies (PSIS), Pailan World School, Pailan Aviation Institute (PAI) & Pailan Academy of Competitive Examinations (PACE) Campaign: Pailan world School has opened new schools in cities of Patna & Muzarfarnagar in Bihar and Ranchi & Jamshedpur in Jharkhand. The main objective of campaign was to generate awareness about the importance of English medium schools in backward states & to provide world class education facilities for the people who can afford it. For this, various billboards were put at various locations in and around the above mentioned cities.

Objective: a.To create awareness of world class schooling available in backward states of Bihar & Jharkhand b.To provide English medium schooling 2. Outdoor Partner : Jagran Engage 3. Outdoor Campaign Objective: To increase the awareness about English medium schools in the states of Bihar & Jharkhand 4. Period: 2 Months 5. Budget: Rs.1.50 lacs per month 6. Media Selected: Hoardings 7. Impact: a. There was 23% admission rise seen within 1st month of campaign b. They wanted to extend the campaign for one more month 8. Result: Objective met and a happy Client

Objective met and a happy Client

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